Adobe Illustrator Tutorial 5: Downloading Fonts

Here's the newest link, this one came out the best so far.  I wish I had time to mess with the arrow some more.


Click HERE --->  http://screencast.com/t/Rd2Htc80qStI   <---Click HERE

I'll start adding the images I make in the tutorials to the blog.   ^^^^^ <--arrows pointing up.

If you look around at the logos of major companies, especially older ones, you might notice they are not that complicated.

But, in reality, people have spent millions of dollars on these logos and there is a lot more involved.

And, you'll notice a lot of company logos have nothing but type.

But, if you've ever tried to match up two fonts, you'll find that even if they look the same, there are many differences.

That is why there are tens of thousands of fonts, and many of them are all extremely similar looking to an untrained eye.  But if you match the fonts up you'll see there are small variations throughout each font.

Adobe Illustrator only takes the idea of the typewriter and the printing press and made it digital.  So the idea of a font has been around for a long time.

Going back even further to branding and other forms of symbolism.  It became necessary that things be codified and made uniform in a way that you would know something by the font it used.


And it was a way to keep things secret or to make sure something was legitimate.  Fonts were expensive and works of art.  Similar to a wax seal, a signature, a fingerprint, or other things used to identify individuals and to protect them from people who wish to steal their identities.


It is no small thing to have your ideas stolen.  There needed to be ways to make sure that you knew where something originated from, and you could tell by the quality of the source.


It is a similar process used for American Money.  The process in which money is made is so complicated and difficult to copy, that you know that your money is real and not counterfeit.

That is, if you know what to look for and have the proper devices to check the money since it is easy to copy something on a superficial level.

If I photocopied a dollar and gave it to some kid, he wouldn't know.  Well, neither would a lot of adults.

But, you'd be surprised how easy it is to spot if you sit there doing it a lot.  What may look like a good fake to you probably looks like Monopoly money to a trained cashier.

I want to stand out and be an individual, so I come upon these issues of being copied and counterfeited.